Online Advertising

Have you ever wondered how you can get your business on the first page of Google or wanted a way to reach new customers no matter if they are using a computer, tablet, mobile phone or an app? With over three billion searches performed each day, online advertising is a way that can help your business reach the right customers. Online advertising is a form of marketing that involves the use of the Internet to increase traffic to your website. You will be able to target only those customers who are actively seeking your product or service. We will discuss how online advertising can benefit your business, how it all works, the investment associated with online advertising, and how simple it is to get started.

How Can It Benefit Your Business?

Online advertising can help your business reach a vast number of customers compared to other forms of marketing such as paper or telecommunications marketing. It is one of the fastest ways to increase traffic to your website. As a business owner that is using online advertising, you target customers who are searching for your product or service. This ensures your marketing campaigns are reaching the right people.

Online Advertising is one of the FASTEST ways to increase traffic to your website.

Online advertising targets potential customers at a critical point: when they are actively seeking your products or services. This ensures that you are investing in your target customers. You will be able to get more quality leads, more sales, and more revenue for your business. If you are a business who only services customers in a specific area, you can setup your marketing campaigns to only advertise in certain locations.

It is important to know how well your online advertising is performing for your business. We will provide monthly reports that will give you information such as how many customers have seen your ads and clicked on your ads. You will be able to see how much revenue you are receiving from online advertising. With these measurable results, you will be able to see how your online marketing campaigns are performing and how quickly it is growing your business.

When you have a new product or service, you need a way to introduce this to new or current customers. Online advertising makes this process simple, easy, and cost effective. A marketing campaign for your new product can be created instantly, which keeps your customers up-to-date on your latest products.

How Does It Work?

It is important that your business shows up near the top of the Google results page. The number one position in a Google search receives 33% more traffic and 82% more sales (search engine watch). So, how do you get to the number one spot on Google and how does it all work?

You are spending your marketing dollars on the RIGHT customers.

When a potential customer is looking for a product that you offer they will type in a search phase, also known as a keyword, on Google. We will setup your advertising campaigns to look for these keywords and then have your ads display to these customers. The result is that you are spending your marketing dollars on only the customers who are actively wanting to purchase your products.

How Much Does It Cost?

One of the best features of online advertising is that you have complete control over your marketing budget. You also can change your budget on a month-to-month basis. This is especially beneficial to seasonal businesses such as a lawn care or tax preparation company.

The average cost per click is between one and two dollars.

Google’s pay-per-click structure is set up so you only pay when a customer clicks on your ads. The order in which your ad is shown in the results is determined by an auction system. We will place a bid on certain keywords that are related to the products or services you offer. The higher the bid, the higher your ad ranking. The average cost per click is between one and two dollars. On average, the budget for online advertising starts out at just ten dollars per day. With that, you can expect to receive around fifteen to twenty clicks per day!

How Do You Get Started?

Getting started with online advertising is simple and easy. All you need to do is contact us right now either by phone 317.850.7583 or email us at adwords@indianawebsolutions.com, and we will take care of the rest. We will first set up your account with Google AdWords and then create all the marketing campaigns, ads, and keywords. You will receive monthly performance reports that allows you to monitor your marketing campaigns. Online advertising is the most effective and cost efficient way to reach target customers and grow your business. Get started today with online advertising!